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Fat China

How Expanding Waistlines are Changing a Nation

Paul French and Matthew Crabbe
 

Fat China

An analysis of the growing problem of obesity in China and its relationship to the nation's changing diet, lifestyle trends and healthcare system.

Imprint: Anthem Press
ISBN 9780857289780
July 2010 | 250 Pages | 216 x 140mm / 8.5 x 5.5 | 2+ graphs
 
PRICE:  £70.00  /  $115.00  Buy from Amazon.co.uk  Buy from Amazon.com
 
 
9780857289780

About This Book

'The two authors open our eyes to the global phenomenon of obesity hitting China...the book ‘Fat China’ brilliantly shows this fast and sudden evolution of China, between the past generation and that of today.' —www.ma-grande-taille.com

'‘Fat China’ looks at one aspect of the "economic miracle" that had previously escaped attention […] the growing rates of obesity on the mainland. [The] findings are startling.' —Mark O’Neill, ‘South China Morning Post’

'While some people around the world agonize about the rapid spread of China’s global influence, others within China are more worried about the spread of the country’s waistlines – or at least they should be, according to this fascinating and exhaustively researched study by Paul French and Matthew Crabbe. By turns colourful, witty and alarming, this book provides fascinating insights into China’s fast-changing society.' —Duncan Hewitt, Shanghai correspondent for ‘Newsweek’ and author of ‘Getting Rich First: Life in a Changing China’

China's economy has boomed, but a potentially disastrous side effect - along with pollution and a growing income gap between urban and rural regions - is the effects obesity will have on the country's fragile healthcare system. Today's overweight in China can look to a mixed future of bright economic hopes for their country, and poor and deteriorating health for themselves. From a situation 20 years ago when diets were limited by food availability, and famine was still a recent memory, China's urban centres have seen alarmingly rising rates of obesity. Throughout the country an estimated 200 million people out of a total population of around 1.3 billion were overweight (over 15%).

Why is this issue so important? Taking into account that the recent period of stable world economic growth has in large part been driven by the availability of cheap labour in China, which produces much of the goods that keep the retail tills ringing elsewhere in the world, the issue of China's rising obesity is an issue of potentially global economic significance. Consider a scenario just a few years down the line, where there are so many overweight urban Chinese, suffering from obesity-related illness, that the government, in order to pay for increased healthcare treatments, has to raise the levels of income and other tax to pay for this huge and continual expense.

For more information please see the book website: http://fatchina.anthempressblog.com

Readership: Given the paucity of information on this subject outside of medical literature, this book will be of use to academics, students and general readers on China, both in terms of social development, business and policy.

Author Information

Paul French is a founder and the Chief China Representative of Access Asia based in Shanghai. Access Asia specializes in providing information on China's economy and consumer/retail markets. He is the author of a number of books on China's history, development and current society.

As co-founder of Access Asia, Matthew Crabbe has been analysing the consumer economy of China for almost two decades. He has specialist knowledge about the development of China's consumer lifestyles, and the repercussions that such fast change has for Chinese people and society.

Table of Contents

Introduction; Chapter 1 - China Gets on the Scales; Chapter 2 - China's Fat Class; Chapter 3 - Fat City – Obesity and Urbanisation; Chapter 4 - Mega-Wok – China's Diet From Cabbage to Cuisine; Chapter 5 - Shelves of Fat - Food Retailing in China; Chapter 6 - Fast Fat: The Impact of Fast-Food in China; Chapter 7 - Selling Fat - Promoting Fat in China; Chapter 8 - Little Fat Emperors - Obesity Among China's Children; Chapter 9: The Fat and the Thin - China's Body Image; Chapter 10: China's Fat Clinic – The Impact of Obesity on China’s Healthcare System; Conclusion: The Future of Fat China - Victims of Their Own Success?; Notes; Acknowledgments; Index