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Chinese Television and Soft Power Communication in Australia

Chinese Television and Soft Power Communication in Australia

By Mei Li

Anthem Studies in Soft Power and Public Diplomacy

‘Chinese Television and Soft Power Communication in Australia’ provides a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames in Australia.

Hardback, 250 Pages

ISBN:9781785272028

February 2019

£80.00, $125.00

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  • About This Book
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About This Book

In the context of China’s ascendancy, the world watches and listens. China wants to project a soft power image. One channel for its soft power communication – about its success and international cooperation – is international broadcasting. ‘Chinese Television and Soft Power Communication in Australia’ discusses China’s soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. Drawing on the case of the state-owned broadcaster CGTN – viewed by China as an essential soft power tool for framing its voice – the book examines empirically the reception to China’s soft power messaging by Australian audiences and the factors underpinning its reception.

The book provides a holistic, systemic evaluation of China’s soft power messaging seen as part of its power portfolio and what this means to the world order. Through media frame analysis of CGTN’s framing of China’s most ambitious and comprehensive initiative – the Belt and Road Initiative – and interviews with intermediate elites in China and the typical case of a Western target audience in Australia, it presents an in-depth theoretical discussion of the mechanisms of China’s communication approach through a soft power lens. It also reflects on an exploration of journalistic operations within CGTN (with staff from several professional cultures) and a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames, as a pivotal factor of its power status.

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Author Information

Mei Li holds a PhD in international communication from Macquarie University. Her media professionalism, public diplomacy and soft power research is at the intersection of international communication and international relations.

Series

Anthem Studies in Soft Power and Public Diplomacy

Table of Contents

1. Introduction; 2. China’s Soft Power Strategy through Media; 3. International Relations, Information Flow and Soft Power; 4. Framing China; 5. Framing the Belt and Road Initiative; 6. Conclusion; Index.

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