China’s Digital Presence in the Asia-Pacific

China’s Digital Presence in the Asia-Pacific

Culture, Technology and Platforms

By Michael Keane
Haiqing Yu
Elaine J. Zhao
Susan Leong

Anthem Series on Digital China

This book examines China’s digital economy and its presence in the Asia-Pacific region. Drawing on political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China's commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government supported media.

Hardback, 250 Pages

ISBN:9781785276224

December 2020

£80.00, $125.00

  • About This Book
  • Reviews
  • Author Information
  • Series
  • Table of Contents
  • Links

About This Book

This book examines China’s digital economy and its reach into the Asia-Pacific region, focusing on Hong Kong, Taiwan, Singapore, Malaysia, Australia and New Zealand. It shows how the Asia-Pacific with an existing large Chinese diaspora, is seen as a ‘cultural landing pad’ for Chinese content and ideas. In addition to these regional investigations, the authors trace China’s growing technological status as an innovative nation through four policy approaches: culture+, industry+, internet+ and platform+. Other + characterizations include intelligent+ and social+. These + characterizations show how China is rejuvenating, drawing technological know-how from the region, and adding to its cultural power.

Drawing on political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China's commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government supported media. The authors provide a comprehensive analysis of how Chinese cultural and creative industries became digital, as well as investigating the key players and the leading platforms including Alibaba, Tencent, ByteDance, TikTok, Baidu, iQiyi, and Meituan. The book argues that China's commercial digital platforms are increasingly recognized outside China and in many cases can disseminate Chinese culture more effectively than government supported media, although this does not necessarily translate into influence. 

The sites chosen suggests that there is widespread ambivalence to China’s political messaging combined with an uneven reception of its popular culture. The book provides a critique of western bias in soft power metrics and draws on empirical data to provide alternative readings.

The authors also analyse in detail Beijing’s changing policies towards the governance of culture, internet technologies, and digital platforms. The book illustrates how Chinese cultural power is extending overseas and the challenges of Chinese platforms, products, and services in overcoming stereotyping and ‘threat’ perceptions.

Reviews

No reviews for this title.

Author Information

Michael Keane, Professor of Chinese Media, Scholl of media, Creative Arts and Social Inquiry, Curtin University, Australia.

Haiqing Yu, Associate Professor and Vice-Chancellor’s Principal Research Fellow, School of Media and Communication, RMIT University Australia.

Elaine Jing Zhao, Senior Lecturer, School of the Arts and Media, University of New South Wales, Australia.

Susan Leong, Senior Lecturer, Digital Media and Communication, School of Arts and Social Sciences, Monash University Malaysia.

Series

Anthem Series on Digital China

Table of Contents

Introduction; Part One: China’s ‘+’ Long Game; Chapter 1: Culture+; Chapter2: Industry +; Chapter 3: Internet+; Chapter 4: Platform +; Part Two: The Asia-Pacific as a Chinese Cultural Landing Pad; Chapter 5: Assessing the evidence; Chapter 6: East Asia: Hong Kong and Taiwan; Chapter 7: South-east Asia: Singapore and Malaysia; Chapter 8: Oceania: Australia and New Zealand; Chapter 9: From Cultural Presence to Innovative Nation; Appendix 1: Survey; Index.

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