Kinematic Rhetoric

Kinematic Rhetoric

Non-Discursive, Time-Affect Images in Motion

By Joddy Murray

“Kinematic Rhetoric” seeks to formulate a theory of rhetoric in the age of dynamic texts—texts that employ movement, sound and duration as part of their expression. As a fully interactive ePub, Murray articulates these ideas using embedded video, animation and sound to demonstrate his theory.

PDF, 250 Pages

ISBN:9781785273339

April 2020

£0.00, $0.00

EPUB, 250 Pages

ISBN:9781785273346

April 2020

£0.00, $0.00

  • About This Book
  • Reviews
  • Author Information
  • Series
  • Table of Contents
  • Links
  • Podcasts

About This Book

“Kinematic Rhetoric” seeks to formulate a theory of rhetoric in the age of dynamic texts—texts that employ movement, sound and duration as part of their expression. As a fully interactive ePub, Joddy Murray articulates these ideas using embedded video, animation and sound in order to demonstrate his theory.

Murray’s theory of rhetoric adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect” images provides a complex and nuanced theory for composing that builds upon his earlier concept of “nondiscursive texts.” By turning to Deleuze’s work on cinema, Murray presents the “time-affect image,” which “generates and amplifies affectivity through duration and motion, and is the key concept in this rhetorical theory. Motion, he argues, creates meaning that is independent of the content and, like all images, carries with it the potential for persuasion through the affective domain.

Any rhetorical theory centered on kinematic texts must account for the way images function to carry meaning and emotions, but also how motion and duration carry meaning and emotions. Motion is itself a mode, a kind of symbol affordance, that allows for extra meaning-making through space and time. “Kinematic Rhetoric” expands on Murray’s earlier work “Non-discursive Rhetoric” by creating a special class of images in kinematic texts: non-discursive, time-affect images that move.

Reviews

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Author Information

Joddy Murray is associate professor of rhetoric and new media in the English department at Texas Christian University, USA.

Series

No series for this title.

Table of Contents

Introduction: What Is Kinematic Text?; 1. Motion and Image in Kinematic Texts; 2. Composing Time; 3. Immersion and Immanence in Kinematic Text; 4. Composing Kinematic Texts; Frequentatio; Notes; Media; Works Cited.

Links

No Podcasts for this title.

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