The contemporary social science in general and economics in particular are dominated by the method of logical positivism in the British tradition. In contrast to the British philosophy, ‘Subjectivism and Interpretative Methodology in Theory and Practice’ adopts subjectivism and interpretation methodology to understand human behavior and social action.

Unlike positivism, this subjectivist approach, with its root in German idealism, takes human experience as the sole foundation of factual knowledge. All objective facts have to be interpreted and evaluated by human minds. In this approach, experience, knowledge, expectation, plans, errors and revision of plans are key elements.

Specifically, this volume uses the subjectivist approach originated in Max Weber’s interpretation method, Alfred Schutz’s phenomenology, and Peter Berger and Thomas Luckmann’s sociology of knowledge to understand economic and social phenomena. The method brings human agency back into the forefront of analysis, adding new insights not only in economics and management, but also in sociology, politics, psychology and organizational behavior.

Fu-Lai Tony Yu is professor of economics at Hong Kong Shue Yan University.

Preface and Acknowledgments; Introduction; 1. Methodological Subjectivism and Interpretative Approaches in Political Economy; Part 1 Some Theoretical Issues; 2. Subjectivism in the Austrian School of Economics (with Gary M. Shiu); 3. Frank H. Knight’s Thought Revisited: Subjectivism, Interpretation and Social Economics; 4. Two Perspectives of Time in Economics: The Orthodox Neoclassical School (Newtonian) versus the Austrian School (Bergsonian); 5. Human Action and Coordination in Two Subjectivist Perspectives; 6. Subjectivism, Understanding and Transaction Costs Paradigm; Part II Applications; 7. Blowing a Breath of Life into the Firm: Toward a Lachmannian Theory of the Firm; 8. Expectation, Subjective Time Preference and Business Cycles; 9. Social Construction of National Identity and Emergence of a Nation (with Diana S. Kwan); 10. Novelty and Intersubjective Communication: From Denial to Acceptance of Vincent van Gogh’s Painting; 11. The Sinking of the Unsinkable “Titanic”: Mental Inertia and Coordination Failures; 12. A Subjectivist Approach to Advertising: The Case of Vitasoy in Hong Kong (with Diana S. Kwan); 13. Outcomes-Based Teaching and Learning Method: A Subjectivist Critique; Index.

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