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The Complete Guide to Business School Presenting

What your professors don't tell you... What you absolutely must know

Stanley K. Ridgley

The Complete Guide to Business School Presenting

The business student’s complete guide to developing powerful presentation skills – and a competitive advantage – in the corporate world.

Imprint: Anthem Press
ISBN 9780857285140
October 2012 | 276 Pages | 229 x 152mm / 9 x 6 | 20+ bw illustrations
PRICE:  £19.99  /  $29.95  Buy from Amazon.co.uk  Buy from Amazon.com

About This Book

“The way you stand, the way you speak, and the way you present yourself in your business presentation make all the difference in the way you can convince others and be understood by others in the business world. This book shows dos and don’ts of business presentations in a very succinct and straightforward way. It is a must-read for all business students and practitioners who want to improve their presentation skill.” —Dr Masaaki Kotabe, The Washburn Chair Professor of International Business and Marketing, Temple University

“‘The Complete Guide to Business School Presenting’ is an ideal book for anyone who would like to feel confident in a professional context. It is a real guidebook that enables business students to develop their presentation skills and themselves. This is also a great resource for business people as it will equip them with knowledge and skills that are much needed in the twenty-first century business world. The material included is a perfect combination of real-life examples, case studies and excellent practical exercises.” —Dr Anatoly Anoshin, Dean of the Institute of Economics and Management, Udmurt State University, Izhevsk, Russia

“‘The Complete Guide’ is a unique and distinctive contribution to management literature. It is quite a stunning effort in a neglected area! I will be really surprised if it does not become a rage amongst B-school students. I see great advice in it – comprehensive, direct, and full of empathy and warmth for the young MBA student, as well as for anyone who cares about learning and performing better in the world of organizations.” —M. N. Rao, CEO of Tata Business Support Services, Hyderabad, India

‘The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing your presentations. Offering a competitive advantage to anyone interested in a career in business, this award-winning guide provides a truly unique means of developing powerful presentation skills.

The guide identifies the seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These presentation techniques can transform a person’s professional life, ignite the potential for landing a higher position, and distinguish a business student from the vast majority of their competitors – all by correlating directly with the inherent values of corporate America.

The book also discusses the utility of business analysis tools, such as “SWOT,” “PEST,” “value chain analysis” and Porter’s “Five Forces,” and demonstrates how to work seamlessly and effectively with PowerPoint to deliver concise and persuasive presentations. It also addresses the innate challenges of working as a group and preparing group presentations – a requirement of all business students and a highly sought-after skill amongst corporate recruiters. In addition, a section on preparing for case competitions – a major rite of passage for business majors and MBAs – is included. The result is a masterpiece of business school wisdom and practicality.

Readership: This book will appeal to business school students, as well as young business executives who have been out of school for two or three years.

Author Information

Stanley K. Ridgley is Assistant Clinical Professor of Management at Drexel University’s LeBow College of Business in Philadelphia, PA.

Table of Contents

Preface; Acknowledgments; Introduction; PART I: THE WORLD OF PRESENTING; Chapter 1. I Hate Presentations; Chapter 2. Public Speaking: The Twenty-first Century Presenter; Chapter 3. Basics of Your Talk; PART II: THE SEVEN SECRETS OF SUCCESSFUL SPEAKERS: FROM STICK-PUPPET TO 3D PRESENTING; Chapter 4. Stance; Chapter 5. Voice: “I Feel Especially Powerful Today!”; Chapter 6. Gesture; Chapter 7. Expression; Chapter 8. Movement: No More Stick-Puppet Presenting; Chapter 9. Appearance; Chapter 10. Passion: Evoking Emotion, Displaying Earnestness; PART III THE STORY; Chapter 11. Storytelling I: The Secret Weapon; Chapter 12. Storytelling II: What Kinds of Stories?; Chapter 13. Storytelling III: How Do We Tell a Story?; PART IV: GROUP PRESENTATIONS; Chapter 14. The Curse and Blessing of Group Presentations; Chapter 15. Group Presentations I: Getting Ready; Chapter 16. Group Presentations II: What to Do?; Chapter 17. Tools of Analysis: Orient, Eliminate, Emphasize, Compare; Chapter 18. The Case Competition; Conclusion; Glossary; Index